Pinkberry, 8th Avenue

The Southern California craze known as Pinkberry has a popular branch at 170 8th Ave. (212-488-2510) in Chelsea. Come find out for yourself what all the fuss is about related to these peculiar frozen dessert said to be devoid of preservatives, additives, excess sugar, and (according to some naysayers) flavor. The icy yogurt-esque treat comes in plain or green tea and can be topped with a variety of treats, including kiwis, Cap'n Crunch, yogurt chips, coconut, blackberries, fruity pebbles, and granola. Compare it with the frozen treats served at Tasti D-Lite, which has branches on 7th Avenue and 8th Avenue in Chelsea. Both of these brands are popular with the Chelsea muscle boys who frequent the many gyms in the neighborhood, such as David Barton.